The show where business owners get their messaging challenged and clarified.
Because a good business deserves a clear message.
Watch the Latest Episode
Now streaming on
How the Show Works
1.
Tell Me About Your Business
No buzzwords. No elevator pitches. Just tell me what you do.
2.
Let's Look at Your Message
We'll review your website, content,
and how you're showing up online.
3.
We'll Make It Make Sense
Leave with clearer messaging and fewer confused looks.
One sounds impressive. One actually makes sense.
Before:
“To provide a safe haven for cancer survivors to feel empowered to thrive.”
After:
“A listening haven that transforms surviving stories into thriving moments of appreciation so self-love becomes less invisible.”
You’re great for the show if…
You explain what you do differently every time.
You're willing to be challenged and clarified.
You help people, but struggle to explain how.
Come on the show, tell us your story, get real feedback and walk away with a brand that could change how you show up.
Your host Bert Lee
I've spent years helping business owners figure out how to explain what they do without sounding like a corporate mission statement.
Along the way, I've noticed something.
Too many business owners skip over their story and jump straight to marketing, ads, and sales.
But when people don't understand who you are, what you do, or why it matters, those tactics become a lot harder.
That’s why I created Beyond The Logo. A place where we stop obsessing over logos and marketing tactics and focus on the story people actually remember.
6 years
Advertising & Marketing
32 under 32
Minnesota Advertising
Trusted by business owners who finally found the words to explain what they do.
Your Questions, Answered
-
Yes. You bring the business. I’ll bring the questions.
-
No. Will I challenge your messaging? Absolutely.
-
Not at all. You just need a business and a willingness to have an honest conversation.
-
We'll focus on your branding, messaging, storytelling, and next steps. The conversation is meant to be honest and helpful, not a surprise.
-
No. Honestly, that’s kind of the point.
-
Service-based businesses that are open to feedback and looking for more clarity in their messaging.
If your message isn't landing the way you'd like, you're probably a good fit.
Partner With Beyond the Logo
Looking to connect with entrepreneurs and business owners?
We partner with organizations, service providers, and brands that align with our audience through sponsorship opportunities and featured collaborations.
Want more Bert? Join the Beyond Logos community for FREE.
A space for service-based business owners tired of figuring out branding alone.
Free brand-building lessons and worksheets
Get clear on what you do and who you serve
Ask questions and get feedback from Bert
Watch expert lessons and coaching highlights