This is not a lecture.

It’s hands-on, real-time coaching with feedback you can actually use.

Book a Brand Strategy Workshop

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Meet Bert

A branding coach, designer, and workshop facilitator who helps entrepreneurs build brands that make sense and not just look good.

Bert spent over six years as an award-winning graphic designer, working with brands like General Mills, Target, and Walmart, and earning recognition among Minnesota’s top 32 creatives in the advertising industry.

Beyond design, Bert has mentored dozens of entrepreneurs and early-stage startups, helping founders clarify their brand story, prepare for pitch opportunities, and align their message with confidence and direction.

As a sought-after presenter, Bert is known for teaching real-world branding strategies that focus on what actually matters, avoid overspending, and help brands grow with intention.

How we brand build together

Brand clarity:

Finally put words to what you do without rambling, over-explaining, or second-guessing yourself.
You’ll be able to say it out loud and feel, “Yeah… that’s it.”

Story & positioning:

Talk about your work in a way that sounds like you, not a script.
Clear. Grounded. Confident without forcing it or sounding salesy.

  • Showing up consistently:

  • Stop guessing what to post, say, or share. Your message shows up the same way in conversations, bios, content, and visuals.

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“Bert Lee’s Lunch, Learn, & Connect session at HAP was outstanding. He shared practical tools and real talk that led to creative breakthroughs in branding. His insights on building a purpose-driven brand and authentic messaging were invaluable.” —Calvin

This brand strategy workshop is for you if…

1. Your team struggles to explain what they do without rambling or sounding inconsistent.

2. Team members want to show up authentically without feeling off-brand
or unsure.

3. You’re tired of brand statements that sound good but don’t mean anything.

4. You want clear direction before investing in logos, content, or marketing.

What audiences are saying

  • "Branding Mastery was outstanding. Very informational, engaging and impactful"

    —Nou

  • "I was a newbie to the world of entrepreneurship and thanks to Bert, I feel more confident in how to navigate through the industry now! You can trust Bert to bring your brand forward and make your vision for your business come to life!"

    —Becky

  • "Simple, straight forward and fun! Thanks Bert!"

    —Maikou

You don’t need better words. You need clearer thinking.

Branding that actually makes sense

Most brand workshops give you frameworks and send you home to figure it out.
We work through your brand together—live.

That means:

Real answers, not hypotheticals.

Live feedback in the room.

Refining brand statements.

Finding words that sound like you.

Participants don’t leave with “ideas.”
They leave with language they can use immediately.

“Bert’s guidance, insight, and encouragement made a huge impact on my growth and confidence. I’m truly grateful for the time and wisdom he shared with me.” —Ariel

Do less guessing. Get more clarity.

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